BRANDING
Cape May Zoo

The Cape May County Zoo branding project was my senior thesis. A zoo felt like the perfect fit because they have a broad audience while still being child-focused as well as having a wide variety of branding applications. I chose the Cape May County Zoo because of its emphasis on conservation/education programs and donation-based admissions. The goal of my design was to create a cohesive, professional, and current brand identity. To create my main and education program logos, I started with practical cut paper before turning them into digital logos. The color pallet was inspired by the many colors of Victorian homes in Cape May to ground the zoo to it's location.