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BRANDING

Tastykake

For my branding class, I chose to give a fresh look to the beloved Philadelphia brand, Tastykake. I took a stepping stone approach keeping traditional elements present (fonts and colors) but added a serif font peach as a tertiary color for a lively updated twist. It's always a challenge working with a well-known brand so, I wanted to be sure to respect the tenants of the original design.

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